“LEGO Paris”

That’s my latest seach phrase. I’m not allowed home from Leweb without some Lego for my daughter. But the phrase is typical of how we search. Short keywords. Which also means problems if I want to express something more complex like:

closest Lego store to Place Jules Joffrin

Google doesn’t do a very good interpretation of that. Google DO know where I am based on my login, or at least should be able to take a very good guess unless I’ve flown back home without using the internet.

Tying together the bits of Googleized personal info

If you like me are using a lot of Google services, Google do know a lot about me. But as of yet, Google haven’t really tied it together. I manually have to type in information from one place to another, or use the short keyword search we are used to as experienced internet users.

The results are even worse if I try to get Google to search for something that even a toddler would understand:

Show my latest videos on Youtube


Youtube videos, yes, but definitely not mine. And this is even though I’m logged into my Google Plus profile and uploading a video to Youtube at the same time as I’m doing this search.

Conversations as search

At Leweb, Google’s VP of Engineering Scott Huffman showed off Google’s voice search and Google Now integration and it is something of a HAL moment (though in a good way, nobody got spaced). It’s basically what Apple’s Siri promised but didn’t deliver. I did a very unplanned and spontaneous video during the demo, so please excuse the not stellar quality, but you can get a good grasp of what Google can offer now. From a Swedish perspective, it will probably be a long time before we see any search like this, Google or Apple, working in smaller languages.